JP Smith’s accomplished career in the education and marketing arena includes success at every level of both admissions and marketing. From his beginnings as an admissions representative at ITT to Vice President of Southwest Florida College, his passion for the school business has always been inspirational in helping others reach their true potential.

His knowledge and expertise in both high school and adult admissions makes him a very skilled professional. His admissions experience coupled with a complete understanding of solid marketing principals are true assets that have helped institutions of all sizes succeed in an increasingly competitive industry. JP is also an accomplished speaker and has presented on many different topics across the country at such places as the annual Career College Association Conference (now APSCU), PAPSA, CAPPS, and FAPSC conferences to name a few.

He was also a nine year faculty member at CCA’s Leadership Institute, where he instructed future campus leaders on how to build a marketing plan that will generate student enrollment. He is one of the foremost authorities on generational marketing and communication in the career education industry. He is also the Founder of BRS Consulting and Celsius Marketing/Interactive.

 

With a background in client service, business development and new student recruitment, Marylu Zuk brings knowledge, experience and focused energy to Admissions Training. She attests that recruitment results are the product of strong talent utilizing sytematic processes.

Marylu's understanding of admissions practices stems from her 18 years with PTI - Pittsburgh Technical Institute. Starting out as a high school road warrior and rising to VP of Enrollment Management, her admissions knowledge base is expansive.

As a graduate of CCA's Leadership Institute, Marylu shares her expertise in hiring, training and coaching admissions reps, focusing her efforts on helping schools refine their enrollment systems.

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